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  • Advertising

    Process of making an Advertisement

    The Process of Making an Advertisement Intro- Advertising is a means of communication with the users of a product or service. The main goal to advertise is to reach out to a larger audience and boost sales. ”A good advertisement sells the product without drawing attention to itself.” - David Ogilvy This process includes 10 steps. They are as follows:- 1.Analysis of The Product and Company Advertisers start by performing an analysis of strengths, weaknesses, opportunities, and threats. In short, this activity is called SWOT analysis. As for strengths, relationships with the customers/clients, financial capabilities, commitment of the employees, etc. Weakness can be analyzed, with the help of past advertised products and…