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  • Advertising

    Process of making an Advertisement

    The Process of Making an Advertisement Intro- Advertising is a means of communication with the users of a product or service. The main goal to advertise is to reach out to a larger audience and boost sales. ”A good advertisement sells the product without drawing attention to itself.” - David Ogilvy This process includes 10 steps. They are as follows:- 1.Analysis of The Product and Company Advertisers start by performing an analysis of strengths, weaknesses, opportunities, and threats. In short, this activity is called SWOT analysis. As for strengths, relationships with the customers/clients, financial capabilities, commitment of the employees, etc. Weakness can be analyzed, with the help of past advertised products and…

  • Digital Marketing

    Digital Marketing is coming. Are you prepared?

    Digital Marketing is coming. Are you prepared? Niharika KinikarMay 20·8 min read Are you curious or interested to know about Digital marketing?Then let me tell you, you are in the right place. Introduction So what is Marketing? First, let’s look at an example- McDonald’s started as a small restaurant with only nine items on the menu. Today, McDonald’s has the largest market share in the fast-food industry. Since its Happy meal toys focus on advertising towards children -including their toys, it results in 20% of their sales. The kids talk about how they enjoy getting a toy with their meals. The way they use toys and other children-friendly products is a part of marketing their…